Tech Press & Journalist Database for Enovari
Enovari Marketing Campaign
Total Contacts
0
Completed
0
In Progress
0
Completion Rate
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Table of Contents
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1. Major Tech Publications
8 itemsStartup Section
Comparable Coverage
TechCrunch has covered Mem.ai, Rewind AI, Notion AI, Personal.ai — all in the AI memory/context space.
How to Pitch
tips@techcrunch.com (general tips line). Best approach is direct journalist email or X DM.
tips@techcrunch.com (general tips line). Best approach is direct journalist email or X DM.
What Makes Them Write
First-of-kind products, strong traction numbers, unique technical angle, founder stories. They love "X is doing Y for the first time."
First-of-kind products, strong traction numbers, unique technical angle, founder stories. They love "X is doing Y for the first time."
What NOT to Pitch
Vague "we use AI" stories without a clear differentiator. They are saturated with AI pitches — you must stand out with a concrete hook, not just "AI startup launches."
Vague "we use AI" stories without a clear differentiator. They are saturated with AI pitches — you must stand out with a concrete hook, not just "AI startup launches."
Preferred Contact Method
Short email with a clear subject line. Many TC journalists are also responsive on X DMs. Do NOT send attachments in the first email.
Short email with a clear subject line. Many TC journalists are also responsive on X DMs. Do NOT send attachments in the first email.
Recent Trends
TechCrunch went through ownership changes (Yahoo/Verizon era ended) and editorial restructuring. Their AI coverage has intensified significantly. They run a dedicated AI newsletter — getting into that is high value.
TechCrunch went through ownership changes (Yahoo/Verizon era ended) and editorial restructuring. Their AI coverage has intensified significantly. They run a dedicated AI newsletter — getting into that is high value.
Additional Info
Website: https://techcrunch.com AI Section: https://techcrunch.com/category/artificial-intelligence/ Startup Section: https://techcrunch.com/startups/ How to Pitch: tips@techcrunch.com (general tips line). Best approach is direct journalist email or X DM. What Makes Them Write: First-of-kind products, strong traction numbers, unique technical angle, founder stories. They love "X is doing Y for the first time." What NOT to Pitch: Vague "we use AI" stories without a clear differentiator. They are saturated with AI pitches — you must stand out with a concrete hook, not just "AI startup launches." Comparable Coverage: TechCrunch has covered Mem.ai, Rewind AI, Notion AI, Personal.ai — all in the AI memory/context space. Preferred Contact Method: Short email with a clear subject line. Many TC journalists are also responsive on X DMs. Do NOT send attachments in the first email. Recent Trends: TechCrunch went through ownership changes (Yahoo/Verizon era ended) and editorial restructuring. Their AI coverage has intensified significantly. They run a dedicated AI newsletter — getting into that is high value. "First AI memory layer that gives every AI assistant persistent, portable memory across platforms" Lead with the technical uniqueness (cross-platform memory, not locked into one LLM) Emphasize the bootstrapped solo founder story Compare to how browsers got cookies / how apps got persistent storage — AI needs memory too
Website: https://techcrunch.com AI Section: https://techcrunch.com/category/artificial-intelligence/ Startup Section: https://techcrunch.com/startups/ How to Pitch: tips@techcrunch.com (general tips line). Best approach is direct journalist email or X DM. What Makes Them Write: First-of-kind products, strong traction numbers, unique technical angle, founder stories. They love "X is doing Y for the first time." What NOT to Pitch: Vague "we use AI" stories without a clear differentiator. They are saturated with AI pitches — you must stand out with a concrete hook, not just "AI startup launches." Comparable Coverage: TechCrunch has covered Mem.ai, Rewind AI, Notion AI, Personal.ai — all in the AI memory/context space. Preferred Contact Method: Short email with a clear subject line. Many TC journalists are also responsive on X DMs. Do NOT send attachments in the first email. Recent Trends: TechCrunch went through ownership changes (Yahoo/Verizon era ended) and editorial restructuring. Their AI coverage has intensified significantly. They run a dedicated AI newsletter — getting into that is high value. "First AI memory layer that gives every AI assistant persistent, portable memory across platforms" Lead with the technical uniqueness (cross-platform memory, not locked into one LLM) Emphasize the bootstrapped solo founder story Compare to how browsers got cookies / how apps got persistent storage — AI needs memory too
AI Section
What Makes Them Write
Deep technical analysis, enterprise AI, AI infrastructure. They write longer, more technical pieces than TechCrunch.
Comparable Coverage
They've covered LangChain, LlamaIndex, vector databases, AI memory/context tools extensively.
How to Pitch
tips@venturebeat.com or direct journalist contact
tips@venturebeat.com or direct journalist contact
What NOT to Pitch
Consumer fluff. VentureBeat wants enterprise/infrastructure angles. If your pitch sounds like a Product Hunt launch, it will be ignored.
Consumer fluff. VentureBeat wants enterprise/infrastructure angles. If your pitch sounds like a Product Hunt launch, it will be ignored.
Recent Changes
VentureBeat has had significant staff reductions in recent years. Their editorial team is leaner but still influential, particularly for enterprise AI. VERIFY: Several VB journalists listed below may have moved on. Cross-check all names before pitching.
VentureBeat has had significant staff reductions in recent years. Their editorial team is leaner but still influential, particularly for enterprise AI. VERIFY: Several VB journalists listed below may have moved on. Cross-check all names before pitching.
Preferred Contact Method
Email with a technical angle. VB journalists respond well to pitches that include architecture diagrams, benchmark data, or technical differentiators.
Email with a technical angle. VB journalists respond well to pitches that include architecture diagrams, benchmark data, or technical differentiators.
Additional Info
Website: https://venturebeat.com AI Section: https://venturebeat.com/ai/ How to Pitch: tips@venturebeat.com or direct journalist contact What Makes Them Write: Deep technical analysis, enterprise AI, AI infrastructure. They write longer, more technical pieces than TechCrunch. What NOT to Pitch: Consumer fluff. VentureBeat wants enterprise/infrastructure angles. If your pitch sounds like a Product Hunt launch, it will be ignored. Comparable Coverage: They've covered LangChain, LlamaIndex, vector databases, AI memory/context tools extensively. Recent Changes: VentureBeat has had significant staff reductions in recent years. Their editorial team is leaner but still influential, particularly for enterprise AI. VERIFY: Several VB journalists listed below may have moved on. Cross-check all names before pitching. Preferred Contact Method: Email with a technical angle. VB journalists respond well to pitches that include architecture diagrams, benchmark data, or technical differentiators. Lead with the technical architecture: how Enovari structures memory across AI platforms Position as AI infrastructure / AI memory layer (they love infrastructure stories) Frame in context of the "AI agent" trend — agents need memory to be useful Include technical details: API design, memory schema, cross-platform interop
Website: https://venturebeat.com AI Section: https://venturebeat.com/ai/ How to Pitch: tips@venturebeat.com or direct journalist contact What Makes Them Write: Deep technical analysis, enterprise AI, AI infrastructure. They write longer, more technical pieces than TechCrunch. What NOT to Pitch: Consumer fluff. VentureBeat wants enterprise/infrastructure angles. If your pitch sounds like a Product Hunt launch, it will be ignored. Comparable Coverage: They've covered LangChain, LlamaIndex, vector databases, AI memory/context tools extensively. Recent Changes: VentureBeat has had significant staff reductions in recent years. Their editorial team is leaner but still influential, particularly for enterprise AI. VERIFY: Several VB journalists listed below may have moved on. Cross-check all names before pitching. Preferred Contact Method: Email with a technical angle. VB journalists respond well to pitches that include architecture diagrams, benchmark data, or technical differentiators. Lead with the technical architecture: how Enovari structures memory across AI platforms Position as AI infrastructure / AI memory layer (they love infrastructure stories) Frame in context of the "AI agent" trend — agents need memory to be useful Include technical details: API design, memory schema, cross-platform interop
What Makes Them Write
Consumer impact, design, cultural implications of tech. They want the "why this matters to normal people" angle.
Preferred Contact Method
Email or X DM. The Verge team is active on social media. Keep pitches very short — they move fast.
How to Pitch
tips@theverge.com or direct journalist contact. The Verge is very selective — they want consumer-facing angles.
tips@theverge.com or direct journalist contact. The Verge is very selective — they want consumer-facing angles.
What NOT to Pitch
Pure developer tools or infrastructure without a consumer hook. The Verge's audience is tech-savvy consumers, not engineers. Frame everything in terms of user experience.
Pure developer tools or infrastructure without a consumer hook. The Verge's audience is tech-savvy consumers, not engineers. Frame everything in terms of user experience.
Additional Info
Website: https://theverge.com AI Section: https://www.theverge.com/ai-artificial-intelligence How to Pitch: tips@theverge.com or direct journalist contact. The Verge is very selective — they want consumer-facing angles. What Makes Them Write: Consumer impact, design, cultural implications of tech. They want the "why this matters to normal people" angle. What NOT to Pitch: Pure developer tools or infrastructure without a consumer hook. The Verge's audience is tech-savvy consumers, not engineers. Frame everything in terms of user experience. Preferred Contact Method: Email or X DM. The Verge team is active on social media. Keep pitches very short — they move fast. Consumer angle: "Your AI finally remembers who you are" Frame around the frustrating experience of AI amnesia — every conversation starts from zero Position as the missing piece in the AI assistant experience David Pierce's Installer newsletter is a great target for tool recommendations
Website: https://theverge.com AI Section: https://www.theverge.com/ai-artificial-intelligence How to Pitch: tips@theverge.com or direct journalist contact. The Verge is very selective — they want consumer-facing angles. What Makes Them Write: Consumer impact, design, cultural implications of tech. They want the "why this matters to normal people" angle. What NOT to Pitch: Pure developer tools or infrastructure without a consumer hook. The Verge's audience is tech-savvy consumers, not engineers. Frame everything in terms of user experience. Preferred Contact Method: Email or X DM. The Verge team is active on social media. Keep pitches very short — they move fast. Consumer angle: "Your AI finally remembers who you are" Frame around the frustrating experience of AI amnesia — every conversation starts from zero Position as the missing piece in the AI assistant experience David Pierce's Installer newsletter is a great target for tool recommendations
Medium
What Makes Them Write
Narrative-driven, big-picture technology stories. They want trend pieces, not just product launches.
How to Pitch
Press releases to pitches@wired.com. Wired prefers exclusive angles and deeper stories.
Press releases to pitches@wired.com. Wired prefers exclusive angles and deeper stories.
What NOT to Pitch
Quick product announcements. Wired does not do "X company launched Y" posts. They want the bigger story. Frame Enovari within a trend or a provocative argument.
Quick product announcements. Wired does not do "X company launched Y" posts. They want the bigger story. Frame Enovari within a trend or a provocative argument.
Preferred Contact Method
Email with a story pitch, not a press release. Offer an exclusive. Wired writers take longer to respond but produce influential, high-traffic pieces.
Email with a story pitch, not a press release. Offer an exclusive. Wired writers take longer to respond but produce influential, high-traffic pieces.
Additional Info
Website: https://wired.com AI Section: https://www.wired.com/tag/artificial-intelligence/ How to Pitch: Press releases to pitches@wired.com. Wired prefers exclusive angles and deeper stories. What Makes Them Write: Narrative-driven, big-picture technology stories. They want trend pieces, not just product launches. What NOT to Pitch: Quick product announcements. Wired does not do "X company launched Y" posts. They want the bigger story. Frame Enovari within a trend or a provocative argument. Preferred Contact Method: Email with a story pitch, not a press release. Offer an exclusive. Wired writers take longer to respond but produce influential, high-traffic pieces. Bigger narrative: "The case for giving AI memory — and what it means for the future" Frame around AI's memory problem as a fundamental limitation holding back the entire industry Solo bootstrapped founder building critical AI infrastructure — David vs. Goliath angle Offer an exclusive deep-dive or op-ed contribution
Website: https://wired.com AI Section: https://www.wired.com/tag/artificial-intelligence/ How to Pitch: Press releases to pitches@wired.com. Wired prefers exclusive angles and deeper stories. What Makes Them Write: Narrative-driven, big-picture technology stories. They want trend pieces, not just product launches. What NOT to Pitch: Quick product announcements. Wired does not do "X company launched Y" posts. They want the bigger story. Frame Enovari within a trend or a provocative argument. Preferred Contact Method: Email with a story pitch, not a press release. Offer an exclusive. Wired writers take longer to respond but produce influential, high-traffic pieces. Bigger narrative: "The case for giving AI memory — and what it means for the future" Frame around AI's memory problem as a fundamental limitation holding back the entire industry Solo bootstrapped founder building critical AI infrastructure — David vs. Goliath angle Offer an exclusive deep-dive or op-ed contribution
AI Section
What Makes Them Write
Technical depth, open source, developer tools, explanatory journalism about how things work.
Preferred Contact Method
Email. Ars journalists are less active on X than other outlets. Include technical details in your first pitch.
How to Pitch
Direct journalist contact. Ars readers are highly technical.
Direct journalist contact. Ars readers are highly technical.
What NOT to Pitch
Marketing fluff or buzzword-heavy pitches. Ars readers and writers are deeply technical and will call out shallow claims. Be prepared to explain exactly how your technology works.
Marketing fluff or buzzword-heavy pitches. Ars readers and writers are deeply technical and will call out shallow claims. Be prepared to explain exactly how your technology works.
Additional Info
Website: https://arstechnica.com AI Section: https://arstechnica.com/ai/ How to Pitch: Direct journalist contact. Ars readers are highly technical. What Makes Them Write: Technical depth, open source, developer tools, explanatory journalism about how things work. What NOT to Pitch: Marketing fluff or buzzword-heavy pitches. Ars readers and writers are deeply technical and will call out shallow claims. Be prepared to explain exactly how your technology works. Preferred Contact Method: Email. Ars journalists are less active on X than other outlets. Include technical details in your first pitch. Go deep technical: explain the architecture, the memory model, the API "How we built a persistent memory layer for AI" — technical explainer angle Ars readers will appreciate the technical sophistication Open-source or developer-facing aspects will resonate
Website: https://arstechnica.com AI Section: https://arstechnica.com/ai/ How to Pitch: Direct journalist contact. Ars readers are highly technical. What Makes Them Write: Technical depth, open source, developer tools, explanatory journalism about how things work. What NOT to Pitch: Marketing fluff or buzzword-heavy pitches. Ars readers and writers are deeply technical and will call out shallow claims. Be prepared to explain exactly how your technology works. Preferred Contact Method: Email. Ars journalists are less active on X than other outlets. Include technical details in your first pitch. Go deep technical: explain the architecture, the memory model, the API "How we built a persistent memory layer for AI" — technical explainer angle Ars readers will appreciate the technical sophistication Open-source or developer-facing aspects will resonate
What Makes Them Write
Exclusive scoops, insider industry knowledge, fundraising rounds, strategy stories.
Preferred Contact Method
Email. Be direct, lead with the exclusive or the data.
How to Pitch
tips@theinformation.com. Subscription-based, elite tech journalism. Very selective.
tips@theinformation.com. Subscription-based, elite tech journalism. Very selective.
What NOT to Pitch
Product launches without a business angle. The Information cares about business strategy, funding, and insider dynamics. "We launched an AI tool" will not get their attention. "We're seeing [X trend] in our data" or "Here's an exclusive on [business development]" will.
Product launches without a business angle. The Information cares about business strategy, funding, and insider dynamics. "We launched an AI tool" will not get their attention. "We're seeing [X trend] in our data" or "Here's an exclusive on [business development]" will.
Additional Info
Website: https://theinformation.com How to Pitch: tips@theinformation.com. Subscription-based, elite tech journalism. Very selective. What Makes Them Write: Exclusive scoops, insider industry knowledge, fundraising rounds, strategy stories. What NOT to Pitch: Product launches without a business angle. The Information cares about business strategy, funding, and insider dynamics. "We launched an AI tool" will not get their attention. "We're seeing [X trend] in our data" or "Here's an exclusive on [business development]" will. Preferred Contact Method: Email. Be direct, lead with the exclusive or the data. Best for when Enovari has traction data or fundraising news Frame as a trend story: the emerging "AI memory" infrastructure category Offer exclusive data or access
Website: https://theinformation.com How to Pitch: tips@theinformation.com. Subscription-based, elite tech journalism. Very selective. What Makes Them Write: Exclusive scoops, insider industry knowledge, fundraising rounds, strategy stories. What NOT to Pitch: Product launches without a business angle. The Information cares about business strategy, funding, and insider dynamics. "We launched an AI tool" will not get their attention. "We're seeing [X trend] in our data" or "Here's an exclusive on [business development]" will. Preferred Contact Method: Email. Be direct, lead with the exclusive or the data. Best for when Enovari has traction data or fundraising news Frame as a trend story: the emerging "AI memory" infrastructure category Offer exclusive data or access
What Makes Them Write
Business impact, market dynamics, fundraising, and competitive landscapes. They want numbers and business context.
What NOT to Pitch
Pure product features. Bloomberg wants the business story.
How to Pitch
Direct journalist contact. Bloomberg is very selective and mainly covers stories with a business/financial angle.
Direct journalist contact. Bloomberg is very selective and mainly covers stories with a business/financial angle.
Additional Info
Website: https://www.bloomberg.com/technology How to Pitch: Direct journalist contact. Bloomberg is very selective and mainly covers stories with a business/financial angle. What Makes Them Write: Business impact, market dynamics, fundraising, and competitive landscapes. They want numbers and business context. What NOT to Pitch: Pure product features. Bloomberg wants the business story.
Website: https://www.bloomberg.com/technology How to Pitch: Direct journalist contact. Bloomberg is very selective and mainly covers stories with a business/financial angle. What Makes Them Write: Business impact, market dynamics, fundraising, and competitive landscapes. They want numbers and business context. What NOT to Pitch: Pure product features. Bloomberg wants the business story.
What Makes Them Write
Breaking news, business developments, industry shifts. Wire service — their stories get syndicated widely.
What NOT to Pitch
Feature stories or trend pieces. Reuters is news-driven.
How to Pitch
Direct journalist contact. Reuters wants hard news angles.
Direct journalist contact. Reuters wants hard news angles.
Additional Info
Website: https://www.reuters.com/technology/ How to Pitch: Direct journalist contact. Reuters wants hard news angles. What Makes Them Write: Breaking news, business developments, industry shifts. Wire service — their stories get syndicated widely. What NOT to Pitch: Feature stories or trend pieces. Reuters is news-driven.
Website: https://www.reuters.com/technology/ How to Pitch: Direct journalist contact. Reuters wants hard news angles. What Makes Them Write: Breaking news, business developments, industry shifts. Wire service — their stories get syndicated widely. What NOT to Pitch: Feature stories or trend pieces. Reuters is news-driven.
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2. AI-Specific Publications
3 items2A. Major AI-Focused Outlets
Medium
2B. Emerging AI Media Outlets
Medium
What Makes Them Write
Forward-looking AI analysis, research implications, societal impact
Preferred Contact Method
Email. They are slower to respond but write deeply influential pieces.
How to Pitch
Pitch a contributed/opinion article or provide exclusive access to a reporter
Pitch a contributed/opinion article or provide exclusive access to a reporter
What NOT to Pitch
Product launch press releases. MIT Tech Review wants ideas, not announcements. Pitch a thought piece: "Why AI memory changes everything about personalization" rather than "Enovari launches."
Product launch press releases. MIT Tech Review wants ideas, not announcements. Pitch a thought piece: "Why AI memory changes everything about personalization" rather than "Enovari launches."
Additional Info
Website: https://technologyreview.com How to Pitch: Pitch a contributed/opinion article or provide exclusive access to a reporter What Makes Them Write: Forward-looking AI analysis, research implications, societal impact What NOT to Pitch: Product launch press releases. MIT Tech Review wants ideas, not announcements. Pitch a thought piece: "Why AI memory changes everything about personalization" rather than "Enovari launches." Preferred Contact Method: Email. They are slower to respond but write deeply influential pieces.
Website: https://technologyreview.com How to Pitch: Pitch a contributed/opinion article or provide exclusive access to a reporter What Makes Them Write: Forward-looking AI analysis, research implications, societal impact What NOT to Pitch: Product launch press releases. MIT Tech Review wants ideas, not announcements. Pitch a thought piece: "Why AI memory changes everything about personalization" rather than "Enovari launches." Preferred Contact Method: Email. They are slower to respond but write deeply influential pieces.
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3. Startup & Indie Hacker Media
3 items3A. Startup Launch Platforms
Medium
Best launch day
Tuesday or Wednesday (avoid weekends and Mondays)
Best launch time
12:01 AM PST (to maximize the full 24-hour voting window)
Hunter
Find a hunter with 500+ followers to submit your product. Reach out on X or LinkedIn. Offer early access.
Follow-up
Engage with every comment on your PH page. Send a thank-you to every upvoter if possible.
After launch
Share your PH results (even if modest) as social proof in future pitches to journalists.
Preparation
Line up supporters beforehand. Post in communities 1-2 weeks before launch. Have a "maker's comment" ready explaining the backstory.
Line up supporters beforehand. Post in communities 1-2 weeks before launch. Have a "maker's comment" ready explaining the backstory.
Additional Info
Best launch day: Tuesday or Wednesday (avoid weekends and Mondays) Best launch time: 12:01 AM PST (to maximize the full 24-hour voting window) Preparation: Line up supporters beforehand. Post in communities 1-2 weeks before launch. Have a "maker's comment" ready explaining the backstory. Hunter: Find a hunter with 500+ followers to submit your product. Reach out on X or LinkedIn. Offer early access. Follow-up: Engage with every comment on your PH page. Send a thank-you to every upvoter if possible. After launch: Share your PH results (even if modest) as social proof in future pitches to journalists.
Best launch day: Tuesday or Wednesday (avoid weekends and Mondays) Best launch time: 12:01 AM PST (to maximize the full 24-hour voting window) Preparation: Line up supporters beforehand. Post in communities 1-2 weeks before launch. Have a "maker's comment" ready explaining the backstory. Hunter: Find a hunter with 500+ followers to submit your product. Reach out on X or LinkedIn. Offer early access. Follow-up: Engage with every comment on your PH page. Send a thank-you to every upvoter if possible. After launch: Share your PH results (even if modest) as social proof in future pitches to journalists.
3B. Startup-Focused Media
Medium
3C. Indie Hacker & Builder Communities (Free Exposure)
Medium
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4. Newsletters & Substacks
0 items
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5. Podcasts That Cover AI Tools
15 items89
Medium
Podcast
This Week in AI
Host(s)
Various
Where to Pitch
Email via show site
Relevance
AI news roundup
What to Offer
Quick segment on AI memory as a category
90
Medium
Podcast
Practical AI
Host(s)
Chris Benson, Daniel Whitenack
Where to Pitch
changelog.com/practicalai
Relevance
Practical AI tools
What to Offer
Deep-dive on building an AI memory layer
91
Medium
Podcast
The AI Podcast (NVIDIA)
Host(s)
Noah Kravitz
Where to Pitch
Relevance
AI tools and builders
What to Offer
Founder interview about AI infrastructure
92
Medium
Podcast
Latent Space
Host(s)
Alessio Fanelli, Swyx (@swyx)
Where to Pitch
X DM, email
Relevance
AI engineering — perfect fit
What to Offer
Technical deep-dive. Swyx is very engaged with the AI engineering community. This is one of the best podcast targets for Enovari.
Technical deep-dive. Swyx is very engaged with the AI engineering community. This is one of the best podcast targets for Enovari.
93
Medium
Podcast
Indie Hackers Podcast
Host(s)
Courtland Allen
Where to Pitch
Via indie hackers site
Relevance
Bootstrapped founder stories
What to Offer
Solo founder bootstrapping AI infrastructure story
94
Medium
Podcast
My First Million
Host(s)
Sam Parr, Shaan Puri
Where to Pitch
X DM
Relevance
Business/startup stories
What to Offer
Business opportunity angle: "AI memory is a new category"
95
Medium
Podcast
Lenny's Podcast
Host(s)
Lenny Rachitsky
Where to Pitch
X DM
Relevance
Product builders
What to Offer
Product/founder interview
96
Medium
Podcast
How I Built This
Host(s)
Guy Raz (NPR)
Where to Pitch
Via NPR submission
Relevance
Founder origin stories (aspirational)
What to Offer
Long-term aspirational target. Need significant traction first.
97
Medium
Podcast
The Changelog
Host(s)
Adam Stacoviak, Jerod Santo
Where to Pitch
changelog.com
Relevance
Developer tools
What to Offer
Open source / developer tools angle
98
Medium
Podcast
AI Engineering Podcast
Host(s)
Software Engineering Daily
Where to Pitch
Via site
Relevance
AI infrastructure — perfect fit
What to Offer
Technical architecture discussion
99
Medium
Podcast
Lex Fridman Podcast
Host(s)
Lex Fridman
Where to Pitch
Via site or X DM
Relevance
Deep tech/AI conversations
What to Offer
Aspirational — needs significant traction/story.
100
Medium
Podcast
No Priors
Host(s)
Sarah Guo, Elad Gil
Where to Pitch
X DM or email
Relevance
AI investing and building
What to Offer
Strong fit for AI infrastructure founder story. Run by prominent VCs.
101
Medium
Podcast
The AI Daily Brief
Host(s)
Nathaniel Whittemore
Where to Pitch
Via site
Relevance
Daily AI news and analysis
What to Offer
Quick hit on AI memory as a trend
102
Medium
Podcast
ThursdAI
Host(s)
Alex Volkov (@alaborxV)
Where to Pitch
X DM
Relevance
Weekly AI news and demos
What to Offer
Live demo opportunity — they do live shows.
103
Medium
Podcast
Gradient Dissent
Host(s)
Lukas Biewald (Weights & Biases)
Where to Pitch
Via site
Relevance
ML engineering
What to Offer
Technical ML infrastructure angle
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6. YouTube & Video Channels
12 items99
Medium
Channel
Matt Wolfe
Creator
Matt Wolfe
Subscribers
800K+
How to Reach
@maborwolfe on X, matt@futuretools.io
What They Cover
AI tool reviews, weekly roundups
Best Angle
Submit Enovari for review. He reviews dozens of AI tools.
100
Medium
Channel
AI Jason
Creator
Jason Zhou
Subscribers
300K+
How to Reach
X DM
What They Cover
AI tool tutorials and reviews
Best Angle
Offer a demo/tutorial walkthrough
101
Medium
Channel
All About AI
Creator
Various
Subscribers
200K+
How to Reach
X DM, email via channel
What They Cover
AI tool demos and comparisons
Best Angle
Product demo
102
Medium
Channel
Matthew Berman
Creator
Matthew Berman
Subscribers
500K+
How to Reach
@matthewberman on X
What They Cover
AI news, model reviews, tool demos
Best Angle
AI tool review with live demo
103
Medium
Channel
Fireship
Creator
Jeff Delaney
Subscribers
3M+
How to Reach
Hard to reach but massive impact if featured
What They Cover
Developer-focused, fast-paced tech explainers
Best Angle
Would need a "100 seconds of AI memory" angle. Very selective.
104
Medium
Channel
NetworkChuck
Creator
Chuck
Subscribers
4M+
How to Reach
For tech/developer audience
What They Cover
Networking, Linux, tech tutorials
Best Angle
Only if Enovari has a self-hosting / technical setup angle
105
Medium
Channel
Two Minute Papers
Creator
Karoly Zsolnai-Feher
Subscribers
1.5M+
How to Reach
Research-oriented AI content
What They Cover
AI research explainers
Best Angle
Only if there is a novel research component to Enovari's memory system
106
Medium
Channel
Prompt Engineering
Creator
Various
Subscribers
200K+
How to Reach
X DM or email via channel
What They Cover
Prompt engineering, AI tools
Best Angle
How Enovari improves AI responses through memory context
107
Medium
Channel
AI Explained
Creator
Philip
Subscribers
500K+
How to Reach
Via YouTube comments or X
What They Cover
Deep AI analysis and news
Best Angle
Technical explainer on why AI needs persistent memory
108
Medium
Channel
WorldofAI
Creator
Various
Subscribers
400K+
How to Reach
X DM or email via channel
What They Cover
AI news and tool reviews
Best Angle
Quick product review
109
Medium
Channel
Code to the Moon
Creator
Various
Subscribers
200K+
How to Reach
X DM
What They Cover
Developer tools and coding
Best Angle
Developer-focused Enovari API tutorial
110
Medium
Channel
Wes Roth
Creator
Wes Roth
Subscribers
300K+
How to Reach
X DM
What They Cover
AI news and analysis
Best Angle
AI memory as an industry trend
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7. Free PR Distribution Services
4 items7A. Free Press Release Distribution
Medium
7B. How to Write a Press Release
Medium
Additional Info
1. Headline: Clear, newsworthy, under 80 characters Example: "Enovari Launches First Cross-Platform AI Memory Layer" 2. Subheadline: One sentence expanding on the headline Example: "New platform gives AI assistants persistent memory across ChatGPT, Claude, Gemini, and 140+ services" 3. Dateline: City, State — Date Example: "CHARLESTON, SC — April 2026" 4. Lead Paragraph (The Hook): Answer WHO, WHAT, WHEN, WHERE, WHY in 2-3 sentences. This is the most important paragraph. 5. Body Paragraph 1: Why this matters. The problem being solved. 6. Body Paragraph 2: How it works. Key features and differentiators. 7. Quote from Founder: A memorable quote that adds human voice. 8. Body Paragraph 3: Traction, numbers, or social proof (users, waitlist, etc.) 9. Availability: Where to get it, pricing, launch date. 10. Boilerplate: Standard "About Enovari" paragraph (use the same one every time). 11. Contact Information: Name, email, phone, website. 12. End Mark: Use "###" to indicate the end. Write in third person Keep it to one page (400-500 words max) No hype adjectives ("revolutionary," "game-changing") — let the news speak Include at least one quote Make the headline factual and attention-grabbing Include a link to the product Attach high-res images/logo separately
1. Headline: Clear, newsworthy, under 80 characters Example: "Enovari Launches First Cross-Platform AI Memory Layer" 2. Subheadline: One sentence expanding on the headline Example: "New platform gives AI assistants persistent memory across ChatGPT, Claude, Gemini, and 140+ services" 3. Dateline: City, State — Date Example: "CHARLESTON, SC — April 2026" 4. Lead Paragraph (The Hook): Answer WHO, WHAT, WHEN, WHERE, WHY in 2-3 sentences. This is the most important paragraph. 5. Body Paragraph 1: Why this matters. The problem being solved. 6. Body Paragraph 2: How it works. Key features and differentiators. 7. Quote from Founder: A memorable quote that adds human voice. 8. Body Paragraph 3: Traction, numbers, or social proof (users, waitlist, etc.) 9. Availability: Where to get it, pricing, launch date. 10. Boilerplate: Standard "About Enovari" paragraph (use the same one every time). 11. Contact Information: Name, email, phone, website. 12. End Mark: Use "###" to indicate the end. Write in third person Keep it to one page (400-500 words max) No hype adjectives ("revolutionary," "game-changing") — let the news speak Include at least one quote Make the headline factual and attention-grabbing Include a link to the product Attach high-res images/logo separately
7C. Press Release Distribution Timing Strategy
Medium
Day of week
Tuesday, Wednesday, or Thursday | Monday inboxes are overloaded; Friday releases get buried over the weekend
Seasonal
January (New Year predictions), September (fall launches), post-CES January | These are strong "new product" seasons
Product Launch
Initial launch or major version release | Focus on what's new, features, availability
Milestone
Hit 100 users, 1000 users, etc. | Focus on traction, growth rate, user stories
Partnership
Integration with a major platform | Focus on what the partnership enables
Trend/Thought Leadership
Tie into industry news | Position founder as expert, reference broader trend
Award/Recognition
Product Hunt win, best-of list, etc. | Lead with the recognition, then explain the product
Time of day
8:00-10:00 AM ET | Journalists check email first thing. Wire services pick up morning releases for that day's news cycle.
8:00-10:00 AM ET | Journalists check email first thing. Wire services pick up morning releases for that day's news cycle.
Avoid
Holidays, major tech event days (WWDC, Google I/O, CES), earnings weeks | Your release will be drowned out by bigger news
Holidays, major tech event days (WWDC, Google I/O, CES), earnings weeks | Your release will be drowned out by bigger news
Additional Info
1. Day 0 (Monday): Send embargo copies to 3-5 Tier 1 journalists with exclusive early access 2. Day 1 (Tuesday, 8 AM ET): Embargo lifts. Distribute via EIN Presswire and 2-3 free services simultaneously 3. Day 1 (Tuesday, 10 AM ET): Post on X/Twitter with a thread explaining the product 4. Day 1 (Tuesday, 12 PM ET): Post on Hacker News (Show HN) 5. Day 2 (Wednesday): Post on Product Hunt 6. Day 2-3: Submit to all AI tool directories 7. Day 3-5: Email Tier 2 newsletter authors with the launch results ("We hit #X on Product Hunt, here's why your readers would care") 8. Week 2: Pitch podcasts with the story of the launch results 9. Week 3-4: Follow up with any Tier 1 journalists who did not respond
1. Day 0 (Monday): Send embargo copies to 3-5 Tier 1 journalists with exclusive early access 2. Day 1 (Tuesday, 8 AM ET): Embargo lifts. Distribute via EIN Presswire and 2-3 free services simultaneously 3. Day 1 (Tuesday, 10 AM ET): Post on X/Twitter with a thread explaining the product 4. Day 1 (Tuesday, 12 PM ET): Post on Hacker News (Show HN) 5. Day 2 (Wednesday): Post on Product Hunt 6. Day 2-3: Submit to all AI tool directories 7. Day 3-5: Email Tier 2 newsletter authors with the launch results ("We hit #X on Product Hunt, here's why your readers would care") 8. Week 2: Pitch podcasts with the story of the launch results 9. Week 3-4: Follow up with any Tier 1 journalists who did not respond
7D. Example Press Releases
Medium
Additional Info
Example 1: Product Launch Release ``
Example 1: Product Launch Release ``
FOR IMMEDIATE RELEASE
Enovari Launches First Cross-Platform AI Memory Layer
New platform gives AI assistants persistent, structured memory
across ChatGPT, Claude, Gemini, and 140+ services
CHARLESTON, SC — [Month Day, 2026] — Enovari (https://enovari.ai)
today announced the launch of its AI memory platform, the first
cross-platform memory layer that gives artificial intelligence
assistants persistent, portable, structured memory. The platform
enables AI to remember user preferences, past conversations, and
context across every major AI service.
Every AI conversation today starts from scratch. Users must
re-explain their preferences, re-provide context, and
re-establish their identity with every new session. Enovari
solves this fundamental limitation by creating a universal
memory layer that travels with users across AI platforms.
"AI without memory is like a colleague with amnesia — you have
to re-introduce yourself every morning," said [Founder Name],
founder of Enovari. "We built Enovari because AI will never
reach its potential until it can actually remember who it's
talking to and what matters to them."
Key features of the Enovari platform include:
Cross-platform memory that works across ChatGPT, Claude,
Gemini, and 140+ AI services
Structured memory storage with semantic search and retrieval
A persona system enabling specialized AI personalities with
their own memory namespaces
Developer-friendly API for building memory-enabled AI
applications
Privacy-first architecture with user-controlled data
Enovari is available now at https://enovari.ai. [Include pricing
information or "The platform offers a free tier for individual
users."]
About Enovari
Enovari is the first cross-platform AI memory layer, solving
one of artificial intelligence's most fundamental limitations:
amnesia. Founded in 2025 and bootstrapped by a solo founder,
Enovari is building the memory infrastructure the AI industry
needs. Learn more at https://enovari.ai.
Media Contact:
[Founder Name]
[Email]
[Phone]
https://enovari.ai/press
###
`
Example 2: Milestone / Traction Release
`
FOR IMMEDIATE RELEASE
Enovari Crosses [X] Users as Demand for AI Memory Surges
Cross-platform AI memory layer sees [X]% month-over-month
growth as developers and power users seek persistent AI context
CHARLESTON, SC — [Month Day, 2026] — Enovari
(https://enovari.ai), the first cross-platform AI memory
layer, today announced that it has surpassed [X] active users,
with [X] memories stored across [X] AI platform integrations.
The milestone comes just [X] months after launch, reflecting
growing demand for persistent context in AI interactions.
"The response has validated what we believed from day one —
people are tired of AI that forgets everything," said [Founder
Name], founder of Enovari. "Every user who joins tells us the
same story: they were frustrated by starting over every single
time they opened ChatGPT or Claude."
Key growth metrics:
[X] active users (up [X]% from last month)
[X] total memories stored
[X] API calls processed
[X] platform integrations active
Average user stores [X] memories in their first week
The fastest-growing use cases include [list 2-3 specific use
cases, e.g., "developers maintaining project context across
AI coding assistants" and "professionals keeping AI informed
about their role, team, and ongoing projects"].
About Enovari
[Same boilerplate as above]
Media Contact:
[Same as above]
###
`
Example 3: Thought Leadership / Trend Release
`
FOR IMMEDIATE RELEASE
Why AI Agents Will Fail Without Memory: Enovari Founder
on the Missing Piece of the AI Agent Revolution
CHARLESTON, SC — [Month Day, 2026] — As tech giants race to
build AI agents that can act autonomously on behalf of users,
[Founder Name], founder of cross-platform AI memory layer
Enovari (https://enovari.ai), argues that the entire AI agent
movement faces a critical, overlooked challenge: memory.
"Everyone is building AI agents, but nobody is solving the
memory problem," said [Founder Name]. "An agent that can't
remember what it did yesterday, what you told it last week,
or what your preferences are, is not an agent — it's a
stateless script with a language model attached."
[Founder Name] is available for interviews on:
Why persistent memory is the foundation AI agents need
How cross-platform memory changes the AI user experience
The technical challenges of building memory infrastructure
for AI
What the AI industry is getting wrong about personalization
[Founder Name] founded Enovari in 2025 as a solo, bootstrapped
effort to build the memory infrastructure missing from the AI
ecosystem. The platform now serves [X] users across [X] AI
platform integrations.
About Enovari
[Same boilerplate]
Media Contact:
[Same as above]
###
``
▼
8. HARO & Journalist Query Services
9 itemsStatus Note
Connectively shut down in late 2024. VERIFY: Check if it has been relaunched or replaced. As of early 2025, HARO/Connectively was no longer operational. Alternatives below are now more important.
Connectively shut down in late 2024. VERIFY: Check if it has been relaunched or replaced. As of early 2025, HARO/Connectively was no longer operational. Alternatives below are now more important.
Additional Info
Website: https://www.connectively.us (HARO was acquired and rebranded) Status Note: Connectively shut down in late 2024. VERIFY: Check if it has been relaunched or replaced. As of early 2025, HARO/Connectively was no longer operational. Alternatives below are now more important. How It Works (when active): 1. Sign up as a "Source" (free) 2. Receive 3 emails per day (5:35am, 12:35pm, 5:35pm ET) with journalist queries 3. Filter for "Technology," "Business," and "General" categories 4. Respond to relevant queries within hours (speed matters) 5. Journalists select sources and may quote you in their articles Best Practices: Respond within 2 hours of receiving the email — ideally within 30 minutes. Speed is the single biggest factor. Journalists often pick the first good response. Lead with your credentials: "As the founder of Enovari, an AI memory platform..." Be concise — 3-4 paragraphs max Answer the specific question asked Include a headshot and one-line bio Follow up once if you haven't heard back in a week Relevant Query Types to Watch For: "Looking for AI startup founders to discuss..." "Need experts on AI productivity tools..." "Sources needed: bootstrapped founders..." "AI industry trends for 2026..." ``
Website: https://www.connectively.us (HARO was acquired and rebranded) Status Note: Connectively shut down in late 2024. VERIFY: Check if it has been relaunched or replaced. As of early 2025, HARO/Connectively was no longer operational. Alternatives below are now more important. How It Works (when active): 1. Sign up as a "Source" (free) 2. Receive 3 emails per day (5:35am, 12:35pm, 5:35pm ET) with journalist queries 3. Filter for "Technology," "Business," and "General" categories 4. Respond to relevant queries within hours (speed matters) 5. Journalists select sources and may quote you in their articles Best Practices: Respond within 2 hours of receiving the email — ideally within 30 minutes. Speed is the single biggest factor. Journalists often pick the first good response. Lead with your credentials: "As the founder of Enovari, an AI memory platform..." Be concise — 3-4 paragraphs max Answer the specific question asked Include a headshot and one-line bio Follow up once if you haven't heard back in a week Relevant Query Types to Watch For: "Looking for AI startup founders to discuss..." "Need experts on AI productivity tools..." "Sources needed: bootstrapped founders..." "AI industry trends for 2026..." ``
Subject: RE: [Original query subject line]
Hi [Journalist Name],
RE: [Restate the specific question they asked]
[Founder Name], Founder of Enovari (https://enovari.ai)
AI memory platform | Bootstrapped | Solo founder
[2-3 sentence direct answer to their question. Be specific,
quotable, and opinionated. Journalists want strong takes, not
wishy-washy "it depends" answers.]
Example: "The biggest misconception about AI agents is that
they're ready for prime time. They're not — and the reason is
simple: they have no memory. Every AI conversation starts from
zero. My company, Enovari, exists because I got frustrated
re-introducing myself to AI every single day. Without memory,
AI agents are just stateless scripts wearing a chatbot costume."
[1-2 sentences of supporting detail or data if available.]
[1 sentence offering availability for follow-up questions.]
Bio: [Founder Name] is the founder of Enovari, the first
cross-platform AI memory layer. A bootstrapped solo founder,
[he/she/they] built Enovari to solve AI's amnesia problem
across ChatGPT, Claude, Gemini, and 140+ platforms.
Contact: [Email] | [Phone] | https://enovari.ai
Headshot: [Link to hosted headshot image]
``
1. Be quotable. Write in short, punchy sentences that a journalist can copy directly into their article.
2. Be opinionated. "AI memory will separate the winners from losers in the agent race" is better than "memory is important."
3. Be fast. Set up email filters/alerts for query services. Respond to relevant queries within the hour.
4. Be relevant. Only respond to queries where you genuinely have expertise. Irrelevant responses hurt your reputation.
5. Include everything in one email. Bio, headshot link, contact info. Don't make the journalist ask for basics.
6. Follow the word count. If they ask for "100-150 words," write 100-150 words. Not 500.
Medium
How It Works
Similar to HARO but more curated. Journalists post queries, sources respond.
Cost
Free for sources
Advantage
Better filtering, higher quality queries, more tech-focused
Tips
Complete your profile fully. Qwoted matches you with queries based on your profile — a sparse profile means fewer matches. List "AI," "artificial intelligence," "AI infrastructure," "developer tools," "startup founder," and "bootstrapping" as expertise areas.
Complete your profile fully. Qwoted matches you with queries based on your profile — a sparse profile means fewer matches. List "AI," "artificial intelligence," "AI infrastructure," "developer tools," "startup founder," and "bootstrapping" as expertise areas.
Additional Info
Website: https://www.qwoted.com How It Works: Similar to HARO but more curated. Journalists post queries, sources respond. Cost: Free for sources Advantage: Better filtering, higher quality queries, more tech-focused Tips: Complete your profile fully. Qwoted matches you with queries based on your profile — a sparse profile means fewer matches. List "AI," "artificial intelligence," "AI infrastructure," "developer tools," "startup founder," and "bootstrapping" as expertise areas.
Website: https://www.qwoted.com How It Works: Similar to HARO but more curated. Journalists post queries, sources respond. Cost: Free for sources Advantage: Better filtering, higher quality queries, more tech-focused Tips: Complete your profile fully. Qwoted matches you with queries based on your profile — a sparse profile means fewer matches. List "AI," "artificial intelligence," "AI infrastructure," "developer tools," "startup founder," and "bootstrapping" as expertise areas.
How It Works
Australian-founded but global. Journalists post "callouts" for sources.
Cost
Free for sources
Best For
International press coverage
Additional Info
Website: https://www.sourcebottle.com How It Works: Australian-founded but global. Journalists post "callouts" for sources. Cost: Free for sources Best For: International press coverage
Website: https://www.sourcebottle.com How It Works: Australian-founded but global. Journalists post "callouts" for sources. Cost: Free for sources Best For: International press coverage
How It Works
UK-focused journalist query service
Cost
Free basic tier
Best For
UK press coverage
Additional Info
Website: https://journorequests.com How It Works: UK-focused journalist query service Cost: Free basic tier Best For: UK press coverage
Website: https://journorequests.com How It Works: UK-focused journalist query service Cost: Free basic tier Best For: UK press coverage
Medium
How It Works
Journalists ask questions, experts submit short answers for inclusion in articles. Great for SEO backlinks.
Cost
Free for sources
Tips
Terkel responses are typically 50-150 words. Keep them tight and quotable. The backlink value alone makes this worth doing regularly.
Terkel responses are typically 50-150 words. Keep them tight and quotable. The backlink value alone makes this worth doing regularly.
Additional Info
Website: https://terkel.io How It Works: Journalists ask questions, experts submit short answers for inclusion in articles. Great for SEO backlinks. Cost: Free for sources Tips: Terkel responses are typically 50-150 words. Keep them tight and quotable. The backlink value alone makes this worth doing regularly.
Website: https://terkel.io How It Works: Journalists ask questions, experts submit short answers for inclusion in articles. Great for SEO backlinks. Cost: Free for sources Tips: Terkel responses are typically 50-150 words. Keep them tight and quotable. The backlink value alone makes this worth doing regularly.
How It Works
Answer journalist questions to get featured as an expert source
Cost
Free tier available
Additional Info
Website: https://featured.com How It Works: Answer journalist questions to get featured as an expert source Cost: Free tier available
Website: https://featured.com How It Works: Answer journalist questions to get featured as an expert source Cost: Free tier available
How It Works
Specifically for B2B technology content. Writers post requests for expert quotes and insights.
Cost
Free for sources
Best For
Getting quoted in B2B tech publications and blogs. Good for SEO backlinks.
Additional Info
Website: https://helpab2bwriter.com How It Works: Specifically for B2B technology content. Writers post requests for expert quotes and insights. Cost: Free for sources Best For: Getting quoted in B2B tech publications and blogs. Good for SEO backlinks.
Website: https://helpab2bwriter.com How It Works: Specifically for B2B technology content. Writers post requests for expert quotes and insights. Cost: Free for sources Best For: Getting quoted in B2B tech publications and blogs. Good for SEO backlinks.
How It Works
UK-based journalist request service
Cost
Free tier available
Best For
UK media coverage
Additional Info
Website: https://www.pressplugs.co.uk How It Works: UK-based journalist request service Cost: Free tier available Best For: UK media coverage
Website: https://www.pressplugs.co.uk How It Works: UK-based journalist request service Cost: Free tier available Best For: UK media coverage
8I. How to Become an AI Source
Medium
Additional Info
1. Set up a complete LinkedIn profile mentioning "AI memory," "AI infrastructure," "founder" 2. Write 2-3 thought leadership articles on LinkedIn or Medium about AI memory 3. Respond to HARO/Connectively queries consistently (even ones not directly about your product) 4. Build a Twitter/X presence commenting on AI news 5. Create a "source" page on your website with your bio, headshot, and areas of expertise 6. Join #JournoRequest hashtag on Twitter and respond to journalist tweets 7. Set up Google Alerts for terms like "AI memory," "AI personalization," "AI agent memory" — when journalists write about these topics, engage with their articles on social media. This builds familiarity before you pitch. 8. Comment on journalist posts on X/Twitter. Be genuinely helpful and knowledgeable. When you later pitch them, they will recognize your name. AI memory and context management Building AI infrastructure as a solo founder Bootstrapping an AI startup with $0 The future of AI assistants and personalization Cross-platform AI interoperability AI developer tools and APIs The technical challenges of persistent AI memory Why AI agents need memory to be useful Privacy implications of AI that remembers everything The "AI amnesia" problem and how the industry should solve it
1. Set up a complete LinkedIn profile mentioning "AI memory," "AI infrastructure," "founder" 2. Write 2-3 thought leadership articles on LinkedIn or Medium about AI memory 3. Respond to HARO/Connectively queries consistently (even ones not directly about your product) 4. Build a Twitter/X presence commenting on AI news 5. Create a "source" page on your website with your bio, headshot, and areas of expertise 6. Join #JournoRequest hashtag on Twitter and respond to journalist tweets 7. Set up Google Alerts for terms like "AI memory," "AI personalization," "AI agent memory" — when journalists write about these topics, engage with their articles on social media. This builds familiarity before you pitch. 8. Comment on journalist posts on X/Twitter. Be genuinely helpful and knowledgeable. When you later pitch them, they will recognize your name. AI memory and context management Building AI infrastructure as a solo founder Bootstrapping an AI startup with $0 The future of AI assistants and personalization Cross-platform AI interoperability AI developer tools and APIs The technical challenges of persistent AI memory Why AI agents need memory to be useful Privacy implications of AI that remembers everything The "AI amnesia" problem and how the industry should solve it
▼
10. Press Release Template for Enovari
0 items
▼
11. Pitching Strategy & Playbook
5 items11A. The $0 Budget PR Playbook
Medium
Additional Info
Week 1-2: Foundation 1. Create your press kit (see Section 9) 2. Set up /press page on enovari.ai 3. Write your press release (see Section 10) 4. Set up HARO/Connectively, Qwoted, Terkel accounts 5. Build a media list spreadsheet tracking every journalist (use the master list in Section 12) Week 3-4: Soft Launch 1. Submit to all free directories (Product Hunt, There's An AI For That, Future Tools, etc.) 2. Post on Hacker News (Show HN) 3. Post on Indie Hackers 4. Post on relevant subreddits 5. Distribute press release via free services Week 5-8: Direct Outreach 1. Begin pitching journalists (5-10 personalized pitches per week) 2. Respond to HARO queries daily 3. Pitch newsletter authors 4. Pitch podcast hosts 5. Write and publish guest articles on Dev.to, Medium, LinkedIn Week 9-12: Amplification & Follow-up 1. Follow up with journalists who opened but did not respond (if you use an email tracker) 2. Share any press wins on social media and in future pitches ("As seen in...") 3. Pitch "round 2" journalists — those in Tier 3-4 who were not in the first wave 4. Write a "lessons learned" post for Indie Hackers / LinkedIn about the launch process 5. Begin building relationships for future stories (not just one-time pitches)
Week 1-2: Foundation 1. Create your press kit (see Section 9) 2. Set up /press page on enovari.ai 3. Write your press release (see Section 10) 4. Set up HARO/Connectively, Qwoted, Terkel accounts 5. Build a media list spreadsheet tracking every journalist (use the master list in Section 12) Week 3-4: Soft Launch 1. Submit to all free directories (Product Hunt, There's An AI For That, Future Tools, etc.) 2. Post on Hacker News (Show HN) 3. Post on Indie Hackers 4. Post on relevant subreddits 5. Distribute press release via free services Week 5-8: Direct Outreach 1. Begin pitching journalists (5-10 personalized pitches per week) 2. Respond to HARO queries daily 3. Pitch newsletter authors 4. Pitch podcast hosts 5. Write and publish guest articles on Dev.to, Medium, LinkedIn Week 9-12: Amplification & Follow-up 1. Follow up with journalists who opened but did not respond (if you use an email tracker) 2. Share any press wins on social media and in future pitches ("As seen in...") 3. Pitch "round 2" journalists — those in Tier 3-4 who were not in the first wave 4. Write a "lessons learned" post for Indie Hackers / LinkedIn about the launch process 5. Begin building relationships for future stories (not just one-time pitches)
11B. How to Write the Perfect Pitch Email
Medium
Additional Info
"[Exclusive] First AI memory layer launches — gives AI persistent memory across all platforms" "Show HN hit: Solo founder builds cross-platform memory for AI" "Why AI still can't remember your name (and how Enovari fixes it)" ``
"[Exclusive] First AI memory layer launches — gives AI persistent memory across all platforms" "Show HN hit: Solo founder builds cross-platform memory for AI" "Why AI still can't remember your name (and how Enovari fixes it)" ``
Subject: [Short, compelling hook]
Hi [First Name],
[One sentence showing you read their recent work.]
"I loved your piece on [specific article] — particularly the point
about [specific detail]."
[The hook — one sentence about what Enovari is and why it matters NOW.]
"I'm building the first cross-platform memory layer for AI, and I
thought it might interest you for your [AI/startup/tools] coverage."
[The problem — two sentences max.]
"Every AI conversation starts from scratch — no memory of who you are,
what you need, or what you discussed yesterday. This is the single
biggest barrier to AI becoming truly useful."
[The solution — two sentences max.]
"Enovari gives AI assistants persistent, structured memory that works
across ChatGPT, Claude, Gemini, and 140+ services. Think of it as
cookies for AI — the memory infrastructure the industry is missing."
[Why now / social proof — one to two sentences.]
"[Include any traction: users, Product Hunt rank, Hacker News
response, notable users, etc.]"
[The ask — one sentence.]
"Would you be open to a 15-minute demo? I can also provide an
exclusive first look."
[Sign-off]
Best,
[Founder Name]
Founder, Enovari
https://enovari.ai
[Phone]
`
`
Subject: RE: [Original subject line]
Hi [First Name],
Just bumping this up — I know your inbox is wild.
Since my last email, [add one new piece of information:
a traction update, a relevant news hook, a new feature,
or a connection to something they recently published].
Happy to do a 15-minute demo whenever works for you.
Best,
[Founder Name]
``
Maximum ONE follow-up per journalist per pitch
Wait 5-7 business days
Add new information — do not just say "checking in"
If no response after the follow-up, move on. You can pitch them a different story in 4-6 weeks.
Never guilt-trip or express frustration about not getting a response11C. Pitch Angles by Publication Type
Medium
TechCrunch / VentureBeat
Product launch | What it does, how it's different, traction
Wired / MIT Tech Review
Trend / think piece | "AI's memory problem" as an industry-wide theme
The Verge
Consumer experience | "Your AI will finally remember you"
Ars Technica
Technical deep-dive | Architecture, API design, how it works
AI Newsletters
Cool tool / discovery | Quick description + link + screenshot
Indie Hacker media
Founder journey | Bootstrapped, solo, building in public
Podcasts
Expert interview | You as the "AI memory" expert
HARO / Sources
Expert commentary | Respond as an AI infrastructure expert
Bloomberg / Reuters
Business story | Market opportunity, traction, business model
YouTube reviewers
Product demo | Working demo, unique features, "wow" moments
11D. Timing Tips
Medium
Best days to pitch
Tuesday, Wednesday, Thursday (AM)
Worst days
Monday (inbox overload), Friday (winding down)
Best time
7-9 AM in the journalist's timezone
Follow up
Exactly once, 5-7 days later, with new info or angle
Embargo strategy
Offer exclusive or embargo to one top-tier outlet for bigger coverage
News hooks
Tie pitches to trending AI news (new model releases, AI regulation, competitor launches)
Seasonal hooks
"Best AI tools of 2026" lists (pitch in November/December for January lists), "New Year, new tools" (January), back-to-work productivity (September)
"Best AI tools of 2026" lists (pitch in November/December for January lists), "New Year, new tools" (January), back-to-work productivity (September)
Event hooks
Time pitches around major AI conferences (NeurIPS, ICML) or tech events (CES, WWDC, Google I/O) when AI is in the news cycle
Time pitches around major AI conferences (NeurIPS, ICML) or tech events (CES, WWDC, Google I/O) when AI is in the news cycle
Additional Info
Best days to pitch: Tuesday, Wednesday, Thursday (AM) Worst days: Monday (inbox overload), Friday (winding down) Best time: 7-9 AM in the journalist's timezone Follow up: Exactly once, 5-7 days later, with new info or angle Embargo strategy: Offer exclusive or embargo to one top-tier outlet for bigger coverage News hooks: Tie pitches to trending AI news (new model releases, AI regulation, competitor launches) Seasonal hooks: "Best AI tools of 2026" lists (pitch in November/December for January lists), "New Year, new tools" (January), back-to-work productivity (September) Event hooks: Time pitches around major AI conferences (NeurIPS, ICML) or tech events (CES, WWDC, Google I/O) when AI is in the news cycle
Best days to pitch: Tuesday, Wednesday, Thursday (AM) Worst days: Monday (inbox overload), Friday (winding down) Best time: 7-9 AM in the journalist's timezone Follow up: Exactly once, 5-7 days later, with new info or angle Embargo strategy: Offer exclusive or embargo to one top-tier outlet for bigger coverage News hooks: Tie pitches to trending AI news (new model releases, AI regulation, competitor launches) Seasonal hooks: "Best AI tools of 2026" lists (pitch in November/December for January lists), "New Year, new tools" (January), back-to-work productivity (September) Event hooks: Time pitches around major AI conferences (NeurIPS, ICML) or tech events (CES, WWDC, Google I/O) when AI is in the news cycle
11E. Common Mistakes to Avoid
Medium
Additional Info
1. Mass-emailing generic pitches — Journalists can tell. Personalize every email. 2. Leading with features, not the story — They write stories, not feature lists. 3. Pitching without traction — Even small numbers are better than none. "50 users in first week" beats "just launched." 4. Ignoring the journalist's beat — Don't pitch an AI product to a fintech reporter. 5. Long emails — Keep it under 200 words. If they're interested, they'll ask for more. 6. No follow-up — One polite follow-up is expected. More than one is spam. 7. Bad subject lines — If they don't open the email, nothing else matters. 8. Pitching without a press kit — Have everything ready before you reach out. 9. Attaching large files — Never attach PDFs, images, or videos to the first email. Link to them instead. Many journalist email systems reject large attachments. 10. Pitching multiple journalists at the same outlet simultaneously — Pick one journalist per publication. If they pass, wait 2 weeks before trying another. 11. Using buzzwords without substance — "Revolutionary," "groundbreaking," "disruptive" are red flags. Say what the product does, not what adjective describes it. 12. Pitching on the wrong platform — If a journalist says "DM me on X" in their bio, do not email them. Respect their stated preferences. 13. Not having a working product — Journalists want to try the product. If Enovari is not functional enough for a demo, wait until it is.
1. Mass-emailing generic pitches — Journalists can tell. Personalize every email. 2. Leading with features, not the story — They write stories, not feature lists. 3. Pitching without traction — Even small numbers are better than none. "50 users in first week" beats "just launched." 4. Ignoring the journalist's beat — Don't pitch an AI product to a fintech reporter. 5. Long emails — Keep it under 200 words. If they're interested, they'll ask for more. 6. No follow-up — One polite follow-up is expected. More than one is spam. 7. Bad subject lines — If they don't open the email, nothing else matters. 8. Pitching without a press kit — Have everything ready before you reach out. 9. Attaching large files — Never attach PDFs, images, or videos to the first email. Link to them instead. Many journalist email systems reject large attachments. 10. Pitching multiple journalists at the same outlet simultaneously — Pick one journalist per publication. If they pass, wait 2 weeks before trying another. 11. Using buzzwords without substance — "Revolutionary," "groundbreaking," "disruptive" are red flags. Say what the product does, not what adjective describes it. 12. Pitching on the wrong platform — If a journalist says "DM me on X" in their bio, do not email them. Respect their stated preferences. 13. Not having a working product — Journalists want to try the product. If Enovari is not functional enough for a demo, wait until it is.
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12. Master Contact List (80+ Targets)
8 itemsTier 1: Highest Priority — AI Beat Reporters at Major Outlets
Medium
Tier 2: AI Newsletters & Influencers (Highest ROI for $0 Budget)
Medium
Tier 3: Startup & Indie Media
Medium
Tier 4: Additional Journalists at Major Outlets
Medium
Tier 5: AI-Specific Publications
Medium
Tier 6: Free Directories & Listings (Submit to ALL)
Medium
Tier 7: Podcasts to Pitch
Medium
Tier 8: YouTube Creators
Medium
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13. Journalist Relationship Building & Etiquette
3 items13A. Building Long-Term Press Relationships (Not Just One-Off Pitches)
Medium
Additional Info
The biggest mistake founders make with press is treating journalists as vending machines: insert pitch, receive article. The founders who get consistent coverage build genuine relationships over months and years. Here is how: 1. Follow 20-30 relevant journalists on X, Bluesky, and LinkedIn. Engage with their content genuinely — like their posts, reply with thoughtful comments, share their articles. Do this for 2-4 weeks before your first pitch. 2. Read their recent work. Not just the headlines — actually read 3-5 articles by each journalist you plan to pitch. Note what angles they gravitate toward, what they seem passionate about, what topics they return to repeatedly. 3. Be a source before you are a pitch. If a journalist tweets asking for sources on an AI topic, respond helpfully even if it has nothing to do with Enovari. Building goodwill matters. 4. Share their work. Quote-tweet their articles with genuine commentary. Journalists notice who amplifies their work. 1. Reference their specific work. "I read your piece on [X] and thought Enovari connects to the point you made about [Y]" is 10x more effective than "I love your AI coverage." 2. Make their job easier. Provide everything they might need: screenshots, quotes, data, demo access, your availability for a call. The less work they have to do, the more likely they will cover you. 3. Respect their time. If they say "not right now," respond graciously: "Totally understand — I'll keep you posted on milestones." Then actually do it. 4. Do not take rejection personally. Journalists pass on 95%+ of pitches. It is not about you — it is about their editorial calendar, news cycle, and audience. 1. Thank them. If they write about you, send a genuine thank-you email. Share the article on your channels and tag them. 2. Be a resource. Periodically (every 4-8 weeks), send a brief "thought you might find this interesting" email with a relevant data point, trend observation, or insight — NOT a pitch. This keeps you on their radar. 3. Update them on milestones. When you hit a significant milestone (100 users, 1000 users, new partnership, etc.), send a brief update to journalists who have covered you or expressed interest. Keep it factual, not hype. 4. Invite them to events. If you are speaking at a conference or hosting a launch event, invite journalists you have a relationship with.
The biggest mistake founders make with press is treating journalists as vending machines: insert pitch, receive article. The founders who get consistent coverage build genuine relationships over months and years. Here is how: 1. Follow 20-30 relevant journalists on X, Bluesky, and LinkedIn. Engage with their content genuinely — like their posts, reply with thoughtful comments, share their articles. Do this for 2-4 weeks before your first pitch. 2. Read their recent work. Not just the headlines — actually read 3-5 articles by each journalist you plan to pitch. Note what angles they gravitate toward, what they seem passionate about, what topics they return to repeatedly. 3. Be a source before you are a pitch. If a journalist tweets asking for sources on an AI topic, respond helpfully even if it has nothing to do with Enovari. Building goodwill matters. 4. Share their work. Quote-tweet their articles with genuine commentary. Journalists notice who amplifies their work. 1. Reference their specific work. "I read your piece on [X] and thought Enovari connects to the point you made about [Y]" is 10x more effective than "I love your AI coverage." 2. Make their job easier. Provide everything they might need: screenshots, quotes, data, demo access, your availability for a call. The less work they have to do, the more likely they will cover you. 3. Respect their time. If they say "not right now," respond graciously: "Totally understand — I'll keep you posted on milestones." Then actually do it. 4. Do not take rejection personally. Journalists pass on 95%+ of pitches. It is not about you — it is about their editorial calendar, news cycle, and audience. 1. Thank them. If they write about you, send a genuine thank-you email. Share the article on your channels and tag them. 2. Be a resource. Periodically (every 4-8 weeks), send a brief "thought you might find this interesting" email with a relevant data point, trend observation, or insight — NOT a pitch. This keeps you on their radar. 3. Update them on milestones. When you hit a significant milestone (100 users, 1000 users, new partnership, etc.), send a brief update to journalists who have covered you or expressed interest. Keep it factual, not hype. 4. Invite them to events. If you are speaking at a conference or hosting a launch event, invite journalists you have a relationship with.
13B. The "Warm Pitch" Strategy
Medium
Additional Info
Cold pitches have a roughly 3-5% response rate. Warm pitches (where the journalist already recognizes your name) have 15-25%+ response rates. Here is how to warm up a pitch: 1. Week 1-2: Follow the journalist on X/Bluesky. Like and reply to 3-5 of their posts with genuine, substantive comments. 2. Week 2-3: Share one of their articles on your own feed with a thoughtful take that adds to their point. 3. Week 3-4: If they post asking for sources, respond helpfully. 4. Week 4+: Send your pitch. Open with "We've been in touch on X — [reference a specific interaction]." This takes patience but dramatically increases your success rate.
Cold pitches have a roughly 3-5% response rate. Warm pitches (where the journalist already recognizes your name) have 15-25%+ response rates. Here is how to warm up a pitch: 1. Week 1-2: Follow the journalist on X/Bluesky. Like and reply to 3-5 of their posts with genuine, substantive comments. 2. Week 2-3: Share one of their articles on your own feed with a thoughtful take that adds to their point. 3. Week 3-4: If they post asking for sources, respond helpfully. 4. Week 4+: Send your pitch. Open with "We've been in touch on X — [reference a specific interaction]." This takes patience but dramatically increases your success rate.
13C. Maintaining a Media Relationship Tracker
Medium
Journalist Name
Full name
Outlet
Current publication
Beat
Their specific focus area
Last Verified
Date you last confirmed they are still at this outlet
X/Twitter
Current handle
Bluesky
Handle if they are on Bluesky
Preferred Contact
Email, X DM, Bluesky DM, etc.
Last Pitched
Date of last pitch
Pitch Topic
What you pitched
Response
Their response (none, interested, declined, covered)
Follow-up Sent
Date of follow-up
Next Action
What to do next and when
Articles About Us
Links to any coverage
Links to any coverage
Notes
Personal details, interests, what they responded to
Personal details, interests, what they responded to
Additional Info
Create a spreadsheet with these columns:
Create a spreadsheet with these columns:
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14. Embargo Etiquette Guide
4 items14A. What Is an Embargo?
Medium
Additional Info
An embargo is an agreement where you share news with a journalist before it is public, under the condition that they do not publish until an agreed-upon date and time. Embargoes give journalists time to write a thorough story instead of rushing to publish.
An embargo is an agreement where you share news with a journalist before it is public, under the condition that they do not publish until an agreed-upon date and time. Embargoes give journalists time to write a thorough story instead of rushing to publish.
14B. When to Use an Embargo
Medium
Major product launches
Give 1-2 journalists 3-5 days of early access
Significant milestones
When you have a compelling traction story
Fundraising announcements
Standard practice for funding rounds (less relevant for bootstrapped, but useful if you ever raise)
Partnerships
When announcing an integration with a well-known platform
Additional Info
Major product launches: Give 1-2 journalists 3-5 days of early access Significant milestones: When you have a compelling traction story Fundraising announcements: Standard practice for funding rounds (less relevant for bootstrapped, but useful if you ever raise) Partnerships: When announcing an integration with a well-known platform
Major product launches: Give 1-2 journalists 3-5 days of early access Significant milestones: When you have a compelling traction story Fundraising announcements: Standard practice for funding rounds (less relevant for bootstrapped, but useful if you ever raise) Partnerships: When announcing an integration with a well-known platform
14C. Embargo Rules (Break These at Your Peril)
Medium
Additional Info
1. Honor the embargo absolutely. If you set a date, you cannot publish or leak the news before that date. Period. 2. Be clear in your email. Write "EMBARGOED UNTIL [Date, Time, Timezone]" at the top of your pitch. 3. Get explicit confirmation. The journalist must explicitly agree to the embargo terms before you share details. Do not assume silence means agreement. 4. Limit the embargo group. Offer the embargo to 1-3 journalists maximum. If you embargo 20 people, someone will break it. 5. Provide everything they need. Under embargo, give them full access: product demo, founder interview, screenshots, data. They are writing the story in advance. 6. Do not change the date. If you set an embargo date, stick to it. Changing it frustrates journalists who planned their editorial calendar around it. 7. If the embargo breaks: If someone publishes early (either accidentally or by a non-embargoed outlet discovering the news), immediately notify all embargoed journalists that the embargo is lifted so they can publish.
1. Honor the embargo absolutely. If you set a date, you cannot publish or leak the news before that date. Period. 2. Be clear in your email. Write "EMBARGOED UNTIL [Date, Time, Timezone]" at the top of your pitch. 3. Get explicit confirmation. The journalist must explicitly agree to the embargo terms before you share details. Do not assume silence means agreement. 4. Limit the embargo group. Offer the embargo to 1-3 journalists maximum. If you embargo 20 people, someone will break it. 5. Provide everything they need. Under embargo, give them full access: product demo, founder interview, screenshots, data. They are writing the story in advance. 6. Do not change the date. If you set an embargo date, stick to it. Changing it frustrates journalists who planned their editorial calendar around it. 7. If the embargo breaks: If someone publishes early (either accidentally or by a non-embargoed outlet discovering the news), immediately notify all embargoed journalists that the embargo is lifted so they can publish.
14D. Exclusive vs. Embargo
Medium
Exclusive
One journalist/outlet gets the story exclusively | Maximizing depth and prominence at one outlet | Only one article, limited reach
One journalist/outlet gets the story exclusively | Maximizing depth and prominence at one outlet | Only one article, limited reach
Embargo
Multiple journalists get early access, all publish at the same time | Multiple articles on launch day for maximum splash | Someone might break the embargo
Multiple journalists get early access, all publish at the same time | Multiple articles on launch day for maximum splash | Someone might break the embargo
No embargo
Blast the news to everyone simultaneously | When speed matters more than depth | No journalist has time to write a deep piece
Blast the news to everyone simultaneously | When speed matters more than depth | No journalist has time to write a deep piece
Recommendation for Enovari
For the initial launch, offer a timed exclusive to one Tier 1 journalist (e.g., Kyle Wiggers at TechCrunch or Benj Edwards at Ars Technica). If they pass, offer it to the next person on your Tier 1 list. Once the exclusive publishes, pitch the remaining journalists with the angle: "As covered in [outlet], Enovari just launched — here's why it matters for your audience."
For the initial launch, offer a timed exclusive to one Tier 1 journalist (e.g., Kyle Wiggers at TechCrunch or Benj Edwards at Ars Technica). If they pass, offer it to the next person on your Tier 1 list. Once the exclusive publishes, pitch the remaining journalists with the angle: "As covered in [outlet], Enovari just launched — here's why it matters for your audience."
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15. Journalist Pet Peeves — What NOT to Do
2 items15A. The Deadly Sins of PR Pitching
Medium
Additional Info
1. "Just checking in" follow-ups with no new information. If you follow up, add something new. A bare "bumping this" email is insulting to their time. 2. "Per my last email" passive-aggression. If they did not respond, they are not interested right now. Do not guilt-trip. 3. Pitching something unrelated to their beat. This is the #1 pet peeve. If someone covers AI policy, do not pitch them a consumer app launch. It tells them you did zero research. 4. "I'd love to get on a call to tell you more." Journalists do not have time for exploratory calls. Tell them the story in the email. If they want a call, they will ask. 5. Massive email blasts where they can see other recipients. Always BCC or (better) send individual emails. If a journalist sees they are one of 50 recipients, they delete immediately. 6. Hyperbolic language. "Revolutionary," "disruptive," "game-changing," "the Uber of X." Journalists are trained to strip these out. Use plain, specific language. 7. Pitching on Friday afternoon or Monday morning. Friday pitches get buried by the weekend. Monday pitches compete with hundreds of weekend-accumulated emails. 8. "Can you send me the article before it publishes?" Never ask this. Journalists do not share drafts with sources. You can ask to verify quotes, but never ask to review the article. 9. Threatening to "go to their competitor" if they don't cover you. This will get you permanently blacklisted. 10. Following up more than once. One follow-up is acceptable. Two is annoying. Three is spam. After two emails with no response, move on. 11. Pitching via LinkedIn InMail. Most tech journalists hate LinkedIn pitches. Use email or X DM unless they specifically say otherwise. 12. Sending press releases as PDF attachments. Put the text in the email body. Journalists do not open random PDFs. 13. Not disclosing conflicts of interest. If you are pitching your own product, say so clearly. Do not pretend to be a "neutral observer" recommending a product you built. 14. Calling without permission. Unless a journalist has publicly shared their phone number and said "call me," do not call. Email first, always. 15. Pitching the same story to competing journalists at the same outlet. This is embarrassing for everyone involved.
1. "Just checking in" follow-ups with no new information. If you follow up, add something new. A bare "bumping this" email is insulting to their time. 2. "Per my last email" passive-aggression. If they did not respond, they are not interested right now. Do not guilt-trip. 3. Pitching something unrelated to their beat. This is the #1 pet peeve. If someone covers AI policy, do not pitch them a consumer app launch. It tells them you did zero research. 4. "I'd love to get on a call to tell you more." Journalists do not have time for exploratory calls. Tell them the story in the email. If they want a call, they will ask. 5. Massive email blasts where they can see other recipients. Always BCC or (better) send individual emails. If a journalist sees they are one of 50 recipients, they delete immediately. 6. Hyperbolic language. "Revolutionary," "disruptive," "game-changing," "the Uber of X." Journalists are trained to strip these out. Use plain, specific language. 7. Pitching on Friday afternoon or Monday morning. Friday pitches get buried by the weekend. Monday pitches compete with hundreds of weekend-accumulated emails. 8. "Can you send me the article before it publishes?" Never ask this. Journalists do not share drafts with sources. You can ask to verify quotes, but never ask to review the article. 9. Threatening to "go to their competitor" if they don't cover you. This will get you permanently blacklisted. 10. Following up more than once. One follow-up is acceptable. Two is annoying. Three is spam. After two emails with no response, move on. 11. Pitching via LinkedIn InMail. Most tech journalists hate LinkedIn pitches. Use email or X DM unless they specifically say otherwise. 12. Sending press releases as PDF attachments. Put the text in the email body. Journalists do not open random PDFs. 13. Not disclosing conflicts of interest. If you are pitching your own product, say so clearly. Do not pretend to be a "neutral observer" recommending a product you built. 14. Calling without permission. Unless a journalist has publicly shared their phone number and said "call me," do not call. Email first, always. 15. Pitching the same story to competing journalists at the same outlet. This is embarrassing for everyone involved.
15B. What Journalists Actually Want
Medium
Additional Info
1. A clear, concise pitch in the first 3 sentences. They should know exactly what the story is before scrolling. 2. Relevance to their specific beat and recent work. Show that you read what they write. 3. Data, numbers, or a unique angle. "We have 500 users and growing 20% weekly" is more compelling than "we launched an AI tool." 4. A working product they can try. Demo access or a free account is gold. 5. High-quality assets. Screenshots, logos, a founder photo — all accessible via a link, not attachments. 6. Respect for their time. Short emails, no calls, one follow-up max. 7. An interesting story, not just a product. Why did you build this? What problem made you angry? What surprising thing did you learn? What trend does this represent?
1. A clear, concise pitch in the first 3 sentences. They should know exactly what the story is before scrolling. 2. Relevance to their specific beat and recent work. Show that you read what they write. 3. Data, numbers, or a unique angle. "We have 500 users and growing 20% weekly" is more compelling than "we launched an AI tool." 4. A working product they can try. Demo access or a free account is gold. 5. High-quality assets. Screenshots, logos, a founder photo — all accessible via a link, not attachments. 6. Respect for their time. Short emails, no calls, one follow-up max. 7. An interesting story, not just a product. Why did you build this? What problem made you angry? What surprising thing did you learn? What trend does this represent?
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Quick-Start Checklist
3 itemsThis Week (Immediate, Free Actions)
Medium
Additional Info
[ ] Create press kit folder with logo, screenshots, founder photo [ ] Write boilerplate "About Enovari" text (50, 100, 250 words) [ ] Write press release using template in Section 10 [ ] Set up /press page on enovari.ai [ ] Sign up for Qwoted, Terkel, Help a B2B Writer, and Featured.com (HARO/Connectively may be defunct — verify) [ ] Submit to all free directories (Tier 6 in master list — now 12 directories) [ ] Post on Product Hunt, Hacker News (Show HN), Indie Hackers
[ ] Create press kit folder with logo, screenshots, founder photo [ ] Write boilerplate "About Enovari" text (50, 100, 250 words) [ ] Write press release using template in Section 10 [ ] Set up /press page on enovari.ai [ ] Sign up for Qwoted, Terkel, Help a B2B Writer, and Featured.com (HARO/Connectively may be defunct — verify) [ ] Submit to all free directories (Tier 6 in master list — now 12 directories) [ ] Post on Product Hunt, Hacker News (Show HN), Indie Hackers
Next 2 Weeks (Direct Outreach)
Medium
Additional Info
[ ] Send personalized pitches to Tier 1 journalists (10 people) [ ] Submit tool to all AI newsletters (Tier 2) [ ] Distribute press release via 3+ free services [ ] Start responding to query service requests daily [ ] Write 1 guest article for Dev.to or Medium about AI memory [ ] Begin "warm up" social engagement with Tier 1 journalists (follow, like, reply)
[ ] Send personalized pitches to Tier 1 journalists (10 people) [ ] Submit tool to all AI newsletters (Tier 2) [ ] Distribute press release via 3+ free services [ ] Start responding to query service requests daily [ ] Write 1 guest article for Dev.to or Medium about AI memory [ ] Begin "warm up" social engagement with Tier 1 journalists (follow, like, reply)
Ongoing (Weekly Habits)
Medium
Additional Info
[ ] Respond to journalist query services (15 min/day) [ ] Send 5 personalized journalist pitches per week [ ] Pitch 1 podcast per week [ ] Publish 1 thought leadership article per week [ ] Monitor and engage with AI journalists on X/Twitter and Bluesky [ ] Track all outreach in a spreadsheet (name, date, status, follow-up) [ ] Review and update this document monthly — verify journalist roles, add new contacts
[ ] Respond to journalist query services (15 min/day) [ ] Send 5 personalized journalist pitches per week [ ] Pitch 1 podcast per week [ ] Publish 1 thought leadership article per week [ ] Monitor and engage with AI journalists on X/Twitter and Bluesky [ ] Track all outreach in a spreadsheet (name, date, status, follow-up) [ ] Review and update this document monthly — verify journalist roles, add new contacts
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Email Pattern Reference
9 itemsTechCrunch
Medium
Publication
TechCrunch
Email Format
VentureBeat
Medium
Publication
VentureBeat
Email Format
The Verge
Medium
Publication
The Verge
Email Format
Wired
Medium
Publication
Wired
Email Format
Ars Technica
Medium
Publication
Ars Technica
Email Format
The Information
Medium
Publication
The Information
Email Format
MIT Tech Review
Medium
Publication
MIT Tech Review
Email Format
Bloomberg
Medium
Publication
Bloomberg
Email Format
Reuters
Medium
Publication
Reuters
Email Format
firstname.lastname@thomsonreuters.com (or reuters.com)
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Enovari-Specific Messaging Framework
7 itemsThe One-Liner
Medium
Additional Info
> "Enovari gives AI persistent memory across every platform."
> "Enovari gives AI persistent memory across every platform."
The Elevator Pitch (30 seconds)
Medium
Additional Info
> "Every AI conversation starts from scratch — your AI doesn't remember your name, your preferences, or what you discussed yesterday. Enovari is the first cross-platform memory layer for AI. It gives AI assistants like ChatGPT, Claude, and Gemini persistent, structured memory that follows you everywhere. Think of it as cookies for AI."
> "Every AI conversation starts from scratch — your AI doesn't remember your name, your preferences, or what you discussed yesterday. Enovari is the first cross-platform memory layer for AI. It gives AI assistants like ChatGPT, Claude, and Gemini persistent, structured memory that follows you everywhere. Think of it as cookies for AI."
The Founder Story Hook
Medium
Additional Info
> "I got tired of re-introducing myself to AI every single day. So I built the memory layer the entire AI industry is missing — solo, bootstrapped, with $0. Enovari now gives AI persistent memory across 140+ platforms."
> "I got tired of re-introducing myself to AI every single day. So I built the memory layer the entire AI industry is missing — solo, bootstrapped, with $0. Enovari now gives AI persistent memory across 140+ platforms."
The Trend Hook (for bigger publications)
Medium
Additional Info
> "AI agents are the next big thing, but they all share one fatal flaw: amnesia. Without memory, AI agents can't learn, personalize, or build on past interactions. Enovari is building the memory infrastructure that makes the AI agent revolution actually work."
> "AI agents are the next big thing, but they all share one fatal flaw: amnesia. Without memory, AI agents can't learn, personalize, or build on past interactions. Enovari is building the memory infrastructure that makes the AI agent revolution actually work."
The Technical Hook (for developer publications)
Medium
Additional Info
> "We built a distributed memory system for AI using structured storage, semantic retrieval, and cross-platform persona namespaces. Here's how it works and why the AI industry desperately needs it."
> "We built a distributed memory system for AI using structured storage, semantic retrieval, and cross-platform persona namespaces. Here's how it works and why the AI industry desperately needs it."
The Privacy Hook (for policy-oriented journalists)
Medium
Additional Info
> "As AI gets memory, who controls what it remembers? Enovari gives users full control over their AI's memory — what it stores, what it forgets, and where that data lives. In a world where every AI company is racing to remember everything about you, we think users should own their AI's memory."
> "As AI gets memory, who controls what it remembers? Enovari gives users full control over their AI's memory — what it stores, what it forgets, and where that data lives. In a world where every AI company is racing to remember everything about you, we think users should own their AI's memory."
The "Why Now" Hook (for news-oriented outlets)
Medium
Additional Info
> "OpenAI, Google, and Anthropic are all adding memory features to their chatbots — but they're building walled gardens. Enovari is the cross-platform alternative: one memory layer that works across all of them. As AI memory becomes table stakes, the question is whether users get locked into one provider or own their memory portably."
> "OpenAI, Google, and Anthropic are all adding memory features to their chatbots — but they're building walled gardens. Enovari is the cross-platform alternative: one memory layer that works across all of them. As AI memory becomes table stakes, the question is whether users get locked into one provider or own their memory portably."
9. Media Kit Preparation
9A. What Enovari Needs in a Press Kit
Create a folder at /press on enovari.ai (e.g., https://enovari.ai/press) containing:
Required Elements:
| Item | Specifications | Notes |
| Company Logo | PNG + SVG, light & dark versions, min 1000px wide | Include horizontal and icon-only versions |
| Founder Photo | Professional headshot, 300+ DPI, at least 2 versions | Natural light, solid background. One formal, one candid. |
| Product Screenshots | 3-5 high-res screenshots showing key features | PNG, 1920x1080+ resolution |
| Product Demo GIF/Video | 30-60 second demo showing Enovari in action | MP4 or GIF, hosted on site |
| Boilerplate (About) | 100-word company description | Same text used in every press release |
| Fact Sheet | One-pager with key stats | Founded, location, product, pricing, differentiators |
| Founder Bio | 150-word bio of the founder | Third person, include background and motivation |
| Key Messaging Doc | 3-5 key messages about Enovari | What you want every article to say |
| Product Description | 50, 100, and 250-word versions | For different publication space constraints |
| Item | Notes | |
| Product Architecture Diagram | Visual showing how Enovari works across platforms | |
| Comparison Chart | Enovari vs. alternatives (Mem, Rewind, native AI memory) | |
| User Testimonials | 2-3 quotes from real users | |
| Usage Statistics | Number of memories stored, API calls, users (when available) | |
| Video Interview / Founder Story | 2-3 minute video of founder explaining the vision | |
| Brand Guidelines | Colors, fonts, usage rules for the logo | |
| Item | Issue | Action Required |
| Ron Miller (TechCrunch) | Likely departed TechCrunch in 2023-2024 | Verify current outlet before pitching |
| Frederic Lardinois (TechCrunch) | TechCrunch had layoffs 2023-2024 | Verify still at TC by checking recent bylines |
| Ivan Mehta (TechCrunch) | May have departed TC | Check recent bylines |
| Taryn Plumb (VentureBeat) | X handle @taraborelli is likely wrong (that handle belongs to Dario Taraborelli, a different person) | Find correct X handle |
| Paresh Dave (Wired) | X handle @peaborody needs verification | Verify correct handle |
| Amir Efrati (The Information) | X handle @aaborefrati needs verification | Verify correct handle |
| Sylvia Varnham O'Regan (The Information) | X handle needs verification | Verify correct handle |
| Kyle Orland (Ars Technica) | Handle was listed as @kaborland — should be @kyleorland | Corrected in this document |
| VentureBeat staff generally | VentureBeat has had multiple rounds of layoffs | Verify all VB contacts before pitching |
| HARO/Connectively | Connectively shut down in late 2024 | Verify if relaunched; rely on alternatives (Qwoted, Terkel, etc.) |
| Ben's Bites | Ben Tossell may have shifted focus to building products | Verify newsletter is still accepting submissions |
| Dan Ni (TLDR) | X handle was listed as @tlabordr — verify correct handle | Check TLDR website for current submission process |
| Michael Nunez (VentureBeat) | Last name spelling in original was "Nuez" — corrected to "Nunez" | Verify spelling via his published byline |
If they have moved, update this document with their new outlet and contact information.
This document is a living resource. Update journalist roles, add new contacts, and track outreach results as you go. Verify all contact information before reaching out — journalist beats and email addresses change frequently. Review this document at least monthly and re-verify all Tier 1 contacts quarterly.